Introduction
Bembridge Marine, a distinguished marine services provider, faced the challenge of modernising their digital presence to better serve their customers and showcase their comprehensive range of services. With an existing website that was hard-coded and difficult to administer, the need for a more flexible and user-friendly platform became apparent. The objective was to not only refresh the look and feel of the site but also to improve functionality, making it easier for customers to discover and engage with Bembridge Marine’s services.
Challenges
The primary challenge was the limitations posed by the old website’s hard-coded structure, which made it cumbersome to update content or add new features. This rigidity hindered Bembridge Marine’s ability to effectively showcase their services and adapt to the evolving needs of their clientele. Additionally, the need to better highlight their RIB hire service emerged as a strategic priority, requiring a dedicated approach to differentiate and promote this offering effectively.
Solution
The solution involved a comprehensive redesign of Bembridge Marine’s website on the WordPress platform, known for its flexibility and ease of use. This transition allowed for the introduction of new features and a more intuitive content management system. A significant aspect of the redesign was the development of a sister site specifically for the RIB hire business. This strategic split enabled focused marketing efforts, including SEO and AdWords campaigns, to effectively highlight the RIB hire service.
The new website was designed with a modern aesthetic, incorporating an extensive use of imagery to more vividly showcase Bembridge Marine’s services and fleet. Additionally, services were clearly delineated, each receiving dedicated attention to enhance SEO performance and ensure that potential customers could easily find the information they were seeking.
Results
The redevelopment of Bembridge Marine’s website and the launch of the sister site for RIB hire have transformed the company’s online presence. The new, modern sites offer a visually appealing and user-friendly experience, significantly improving the way customers interact with Bembridge Marine online. The focused SEO and AdWords strategies have successfully increased visibility for the RIB hire service, resulting in greater engagement and inquiries.
Furthermore, the clear separation of services across the websites has bolstered SEO efforts, leading to improved search engine rankings and making it easier for potential customers to discover Bembridge Marine’s diverse offerings. The enhanced digital presence has not only elevated Bembridge Marine’s brand image but has also driven increased business through the website.
Conclusion
The transformation of Bembridge Marine’s digital presence exemplifies the impact of strategic web design and targeted digital marketing. By addressing the limitations of their old website and adopting a more segmented approach to their services, Bembridge Marine has significantly enhanced their online visibility and user engagement. This case study highlights the importance of adapting to digital trends and the benefits of a well-considered strategy in improving business outcomes in the marine services sector.
