Introduction
Carpets Direct, a renowned supplier of diverse flooring options on the Isle of Wight for over 20 years, found their online presence lagging behind their physical store’s reputation. Their existing website was outdated, lacking in functionality, and not optimised for mobile devices, which hindered their ability to effectively showcase their extensive product range and engage with a broader customer base online.
Challenges
The primary challenge was the website’s awkward structure and outdated design, which made it difficult for customers to navigate and explore the wide array of flooring options. The absence of a search facility further compounded the issue, as visitors were unable to easily find specific products or browse by categories such as colour or type. Additionally, the site’s poor mobile responsiveness was a significant barrier in an increasingly mobile-first world.
Solution
To address these challenges, PC Consultants proposed a complete overhaul of the website using WordPress. Our aim was to create a fresh, modern interface that would be engaging and user-friendly across all devices. Recognising the client’s preference to use the website as a catalogue rather than an e-commerce platform, we implemented WooCommerce in a unique manner – allowing visitors to search and inquire about products without direct online purchasing capabilities.
We focused on developing a comprehensive search feature that enabled customers to filter products by various attributes, including colour and type of flooring. This enhancement greatly improved the user experience, making it easier for customers to find exactly what they were looking for. Our team also meticulously set up initial product listings and provided extensive training to Carpets Direct staff, enabling them to manage and update their product range autonomously.
Results
The transformation resulted in a modern, sophisticated website that stood out against local competitors. It was fully responsive, providing an optimal viewing experience on mobile phones and tablets, and featured a fully searchable product catalogue. This significant upgrade has empowered Carpets Direct to better showcase their inventory and respond to customer inquiries with greater efficiency.
Conclusion
The new website for Carpets Direct not only revitalised their online presence but also provided them with the tools and autonomy to manage their digital storefront. As part of our ongoing commitment to support our clients, Carpets Direct are fully supported with our WordPress Care Plan. This ensures they have a secure and optimised site at all time, and access to our expertise for any further questions, updates, or support, guaranteeing that their website continues to perform at its best and evolve with their business needs.
